How to add reviews to your Shopify Store? In this age of digital dependency, the power of customer testimonials is enormous, playing a pivotal role in the growth of any online business. For Shopify Store owners, adding customer reviews can add credibility, boost product rankings, and increase sales.
If you’ve ever wondered how to incorporate this valuable tool into your marketing strategy, this comprehensive guide is for you.
Why Are Customer Reviews Essential for Your Shopify Store?
Before diving into the ‘how-to,’ it’s crucial to understand ‘why’ adding customer reviews can be transformative for your Shopify store. Research shows that up to 93% of consumers check reviews before purchasing, signifying the vital role testimonials play in building customers’ trust.
Reviews showcase real customer experiences and successes, translating this into trust and converting potential customers into purchasers.
Beyond just getting consumer feedback, there are several advantages to having Shopify customer reviews on your online business. Let’s examine in more detail some of the main benefits that Shopify product evaluations can offer:
Customer reviews on Shopify are critical since they honestly evaluate a product’s quality to potential buyers. New customers frequently need additional information about your goods when they visit your store and may decide not to buy them.
Reviews serve as invaluable resources in these circumstances, providing firsthand accounts from past customers.
Businesses can significantly increase their favorability and the likelihood that potential customers would choose them by presenting positive evaluations. Since products with five or more reviews have a 270% higher chance of being sold, it is imperative to seek reviews actively.
Businesses with reviews are thought to have a better probability of winning over customers. Furthermore, this likelihood will increase if influencers or KOLs write the reviews. Reviews are a reflection of current users’ unbiased thoughts and experiences. Newcomers can, therefore, use this information to make an informed decision about whether or not to trust and buy a product.
Boost Your SEO Activities
Product reviews on Shopify can be very beneficial to SEO efforts. They help your website stay updated consistently, which is something search engines like. They do this by supplying original, user-generated material.
Furthermore, detailed information and long-tail keywords are frequently included in Shopify customer evaluations, which raises the relevance and exposure of your product pages in search results.
The association of your website with relevant keywords is further strengthened by the enhanced keyword density that arises from reviews.
Positive reviews also increase user engagement and social proof, which strengthens your brand’s legitimacy and could drive more organic visitors to your website.
Boost the caliber of the products.
Customer comments and insights from product reviews are essential resources for enhancing the quality of products. Store owners can find areas for improvement, address issues, and make the required changes to fulfill customer expectations by analyzing evaluations.
Because of this feedback loop, product quality can be continuously improved and refined based on actual consumer experiences.
How to add reviews to your Shopify store?
To begin adding customer reviews to your Shopify store, visit the Shopify App Store and select an appropriate application—numerous apps like Yotpo and Judge.
Shopify’s Product Reviews provide the ability to integrate this feature seamlessly. These apps often offer additional functionalities, such as the ability to respond to reviews and send automated emails to customers requesting reviews.
Now, discuss the simple processes of adding a review area to Shopify. However, you must first obtain a Shopify app to write reviews. The Product Reviews app is free and straightforward to set up, so we suggest it. Let’s focus on the step-by-step approach to integrating customer reviews into your Shopify Store.
Step 1: Choosing and Installing a Review App
1. Open the Shopify app store, type “Product reviews” into the search bar, and choose your favorite. Because the Product Reviews app is free, we strongly advise using it.
2. After the redirection, select the Add app option and click the Install app option.
3. Access the Product Reviews dashboard by opening Shopify admin and going to the Apps area.
4. Import the reviews and make necessary adjustments to the in-app settings. Adding product reviews to your Shopify product page is just as simple as any other block or feature.
Step 2: Use Shopify Admin to Configuring the Reviews Section
There are two options to add the review feature to your product pages: GemPages, which enables better customization and is easier to use, or the Shopify admin.
1. Go to the Shopify admin page and click Themes under the Online Store option.
2. To customize your existing theme, click the Customize button bottom-right side of the screen.
3. Now open the template for the product page to which you wish to add reviews.
4. Depending on where you want to put the reviews, select Add Block or Section.
5. Scroll down the menu until you get the Apps option, then click Reviews.
6. Reposition the review section as needed, then click Save.
Step 3: Displaying the Reviews
After configuration, a designated ‘reviews’ section will appear on your product pages where customers can leave their thoughts and ratings. Ensure this is clearly visible and easily accessible to maximize user engagement.
The Art of Encouraging Reviews
Now that you have successfully added the review feature to your Shopify store, the next crucial step is encouraging customers to share their experiences. Implementing strategies such as sending follow-up emails or offering incentives for reviews are proven methods for stimulating engagement.
Handling Negative Reviews
Dealing with negative feedback is an inevitable part of any business. It’s crucial to handle these professionally and tactfully. Take the opportunity to rectify mistakes and show potential customers how proactively you address issues.
Benefits of Adding Customer Review
Your business can gain in several ways from including customer reviews in your Shopify store. First off, positive reviews can raise your store’s search engine ranks and increase visitors. Search engines value customer reviews and other user-generated material, and including them on your product pages will boost your visibility in related search results. Reviews can also increase conversions.
Consumers are more inclined to buy from you and your products when they see positive reviews from other consumers. Furthermore, client reviews can offer insightful information about the advantages and disadvantages of your items, assisting you in making wise business decisions.
Frequently Asked Questions (FAQs)
To further facilitate understanding, let’s address some common questions related to adding customer reviews to your Shopify Store:
1. Are reviews beneficial for my store’s SEO?
Absolutely! User-generated content like reviews improves your site’s SEO, driving more traffic through organic searches.
2. Can I delete negative reviews?
While it might be tempting to delete a negative review, consider this a golden opportunity for improvement and exhibit excellent customer service delivery.
In conclusion, adding customer reviews to your Shopify store is no rocket science. It’s a straightforward yet highly instrumental strategy that can significantly boost sales and brand credibility. Start implementing today and set your e-commerce business up for success.