How To Add Categories To Your Shopify Store

How to add categories to your Shopify store? Mastering your Shopify store: a comprehensive guide on how to add categories to your Shopify store. The future of any business resides in the e-commerce market, and nothing underlines this fact more emphatically than Shopify, your go-to platform for selling products online.

In this detailed guide, we will help you enhance your Shopify store’s navigation by showing you how to add categories.

Understanding Your Shopify Store Categories

Before diving full-length into adding categories, it’s vital to understand what they are and their definite significance. When setting up your Shopify store, categories, known as ‘collections’ in Shopify terms, play an instrumental role.

Categories classify and organize your products, making it easier for your prospects to find the items they are looking for. They help to streamline the shopping process, leading to increased customer satisfaction and, consequently, better sales. Now let us move on to ‘how to add categories to your Shopify account.’

Add Categories To Your Shopify Store

Step 1: Start at Your Shopify Admin Panel

To initiate the process, log in to your Shopify account and get access to your admin panel. This panel is your control room, enabling you to customize your site to suit your needs best. Click on the ‘Products’ tab, and select’ Collections’ on the drop-down menu that appears.

Shopify product collection

Step 2: Creating a New Collection

After you’ve got the collections page, click ‘Create collect.’.’ This will open a new page where you can create a unique product category. Please enter the name of your collection in the title field and add a detailed, SEO-friendly description for it in the text box below.

Shopify Create Collection

Step 3: Type of Collection – Manual or Automated

You can choose either a ‘Manual’ collection, where you manually select the products to add, or an ‘Automated’ collection, where you set specific conditions, and any product meeting those conditions is automatically included in the collection. Choose the one that works best for you.

Step 4: Adding Products to Your Collection

Our next step depends on the type of collection we are creating. Select the products from your list for manual collections and press the Add Products button. But for automated collections, you set the conditions – such as Price, Tag, Product Title, etc. – to sort and add your products.

Step 5: Save and Add to the Navigation Menu

After adding your products to your collection, you can save your progress and add your collection to your store’s navigation menu for easy access. Your comprehensive guide on adding categories to your Shopify store is complete.

Conversion Optimisation

For your store to appear higher in search engine results, you must optimize the category names and descriptions for search engines. Think about putting the following into practice to optimize for conversions:

Employ Subcategories to Streamline Navigation

An organized, tiered navigation system can significantly improve the user experience. Using subcategories can be a game-changer for retailers who carry a large variety of products. A category like “Footwear,” for instance, might comprise subcategories like “Sports Shoes,” “Casual Shoes,” and “Sandals.”

Customers may locate precisely what they’re looking for with less effort, thanks to this granular approach rather than navigating through a sea of irrelevant products.

Restrict the Amount of Subcategories and Categories

Although it may seem appealing to establish categories for each potential product specialty you provide, doing so may backfire by overwhelming the buyer. Hick’s Law states that when there are more and more complex options, it takes longer for a person to decide. To help you make decisions without being stuck, limit the number of categories and subcategories you have.

Make Use of SEO-Friendly, Descriptive Titles and Descriptions

SEO should be one of your top priorities for product category optimization. Search engines highly value keyword-rich, descriptive titles and descriptions.

Avoid using a general title like “Items” and instead use something more specific and related to your products, such as “Designer Handbags” or “Organic Skincare Products.” These not only help clients understand what to expect in each area, but they also enhance your SEO.

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Utilise Superior Imagery

Their visual appeal can significantly impact user engagement on your category pages. Make use of pertinent, high-quality photos for your category headings. This makes it easier for customers to navigate your business by giving them visual indications about what they may expect in each category.

Introduce a Sort By feature.

Customers can customize their purchasing experience based on their preferences using the ‘Sort By’ tool. Offering customers control over their browsing experience through options like “Price: Low to High,” “Best Selling,” and “Customer Reviews” can be especially helpful for larger stores that provide a wide variety of products.

Make Use of Featured Products

One clever way to direct consumer attention is to showcase the best products within each category. This gives customers another level of direction in addition to showcasing your best-selling items. A well-positioned product that sells well can act as a doorway to the larger category.

Add User Evaluations and StaAn essential consideration in the customer’s decision-making process is trust. Adding user ratings and reviews to a category can increase confidence and promote sales. Reviews serve as social evidence and may be the decisive factor for a buyer on the fence about purchasing.

Employ legible and readable fonts.

The importance of typography to user experience is sometimes underestimated. It should be simple to read and comprehend the text. Select aesthetically pleasing typefaces and text sizes that work well on mobile devices. Fonts that are difficult to read can be an unneeded barrier to purchasing.

Keep an eye on and make adjustments.

Not to mention, keep a close eye on how well each of your categories is performing. Track metrics like time spent on the website, click-through rates, and conversion rates with analytics tools. Consider underperforming categories as an indication that changes are necessary. This can entail updating your SEO plan, enhancing the visuals, or streamlining the navigation.

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It takes time to optimize your product categories. Your product categories should change as your product line expands and customer preferences change. With these pointers in mind, you can make your Shopify store’s category structure more user-friendly, captivating, and conversion-optimized.

However, we understand that this process might raise a few questions. We have addressed essential FAQs below to ease this process even further.

Frequently Asked Questions

How can I add a subcategory in Shopify?

In Shopify, subcategories are created by adding a link in the main menu and then linking it to a collection. This collection would then act as a subcategory under the main category.

Why can’t I see my collection on my Shopify store?

Ensure you have added the newly created collection to the navigation menu. Also, ensure the collection is set to ‘visi.’e.’

Can I add the same product to multiple collections?

Absolutely. A product can be added to multiple collections based on your needs. If a product has multiple categories, appearing under all those relevant sections is advantageous.

To conclude, managing your Shopify store might seem cumbersome initially, but you learn and improve with time. The flexibility that Shopify provides with collections is a powerful tool, not just for store arrangement but also for creating effective marketing campaigns.

Categories make it hassle-free for visitors to browse your store and find the desired products. A well-structured Shopify store can increase consumer engagement, increase sales, and ultimately create greater prosperity for your business.

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