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13 Best Technical SEO Tools to Use to Improve Your SEO

The best technical SEO tools to use to improve your SEO. It is impossible to dispute the necessity of SEO for a website. By appropriately optimizing their websites, businesses can further boost their search engine rankings with a plethora of SEO tools at their disposal. We have compiled the 13 crucial technical tools for any SEO project into an infographic. You also get a complete guide with links to each tool and a brief description after the piece. We’d venture to state that, as a webmaster, you ought to become fluent with these tools.

13 Best Technical SEO Tools

1. Screaming Frog

Learning how to use Screaming Frog would be incredibly beneficial for crawling. Using this tool to conduct a website crawl is essential before creating a comprehensive website assessment. It is possible to add errors or false positives to an audit that you would not otherwise be aware of, depending on certain parameters.

Screaming Frog

With Screaming Frog, you can recognize the fundamentals, such as:

  • Missing meta keywords, meta descriptions, and page titles.
  • Large-file-sizes images.
  • Canonicals, URLs, and response codes all include errors.
  • Problems with pagination
  • Diagnosing international SEO

2. Google Search Console

Google Search Console ought to be the main tool in the arsenal of any SEO expert.

Recently, this essential tool underwent a complete redesign that added additional data, functionality, reports, and several outdated capabilities. Effective reporting is essential for SEO agencies. It is strongly advised that you establish a reporting method if you haven’t previously.

Google Search Console

If you experience problems with website changes, this procedure can help you because GSC accounts can be deleted. Because you have been preserving your GSC data for all these months, you can restore it all even if your account is deleted. Agency applications may also interface with other data using the API.

3. Google Analytics

Without a reliable analytics platform to evaluate the efficacy of organic searches, where would we be? Google Analytics is a free tool that offers a wealth of information that can assist you in identifying potential problems, traffic problems, penalties, and other difficulties.

Google Analytics

It is best to have a monthly reporting procedure in place if you have appropriately configured Google Analytics, as this operates similarly to Google Search Console.

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This procedure will assist you in storing data in case the client’s Google Analytics access is unexpectedly compromised. If nothing else, you won’t find yourself in a scenario where you lose all of your clients’ data.

4. Web Developer Toolbar

The Web Developer Toolbar’s availability as a browser extension for Chrome and Firefox is a plus.

Web Developer

This toolbar makes it simple to identify any code problems, particularly those about JavaScript implementations. However, it goes beyond that. Additionally, this toolbar can detect problems with photos, alt texts, and meta tags.

5. Google Page Speed Insights

Many people have always had problems with speed when using the internet. You may be losing potential consumers if your website loads slowly.

PageSpeed Insights

If you have the proper tools, you may easily improve the speed of your page. Google Page Speed Insights is meant for just that. In essence, it provides you with an understanding of how quickly or slowly your website loads. Just keep in mind that the results of this tool should not be regarded as the ultimate measurements; rather, they should be utilized as a starting point.

6. GTMetrix Page Speed Report

To put it briefly, GTMetrix is a tool that offers the most precise page speed statistics.


Compared to Google’s Page Speed Insights, this tool is more detailed because GTMetrix can identify the problems behind the sluggish page speed, namely those in JavaScript, CSS, and page requests.

7. W3C Validator

Code validators like W3C Validator are not typically thought of as SEO tools. But it is equally important.

W3 Validator

Just a brief reminder, though. Make sure you are familiar with the nuances of web development and code. The validator’s results can be easily misinterpreted, which could lead to even worse outcomes.

8. Semrush

Semrush’s reputation for accuracy stems from its ability to conduct technical research, including keyword research.

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Additionally, Semrush provides the capability to research your rivals. You’ll be shocked at how much you learn about your rivals if you go through the deep analysis parts.

9. Ahrefs

Ahrefs can give you the most insightful link analysis findings for your requirements. You may learn how a website implements its backlinking strategy just by looking at its link profile.


Additionally, you can find out what kinds of websites are backlinking to your website. It may originate from web 2.0 links, forum link profiles, or blog networks.

10. Majestic

Majestic is a magnificent tool for link analysis, much like Ahrefs. It is far more capable than Ahrefs.


It can find things like undesirable neighborhoods and other domains that belong to the owner of a website. A link from a website that resulted from the website’s associations can be easily diagnosed for various problems by looking at the report about hazardous neighborhoods. Additionally, bear in mind that Majestic makes its calculations regarding a link’s technical specifications.

11. MozBar

MozBar’s whimsicality is the main reason why many SEO experts don’t take it seriously. The tool can, however, provide you with extremely thorough analytical data.


The authority of a webpage and a domain are just two examples of the key information you will need to create a successful SEO plan.

12. BrightLocal

If you’re considering local SEO, this is a really useful website. In comparison to the other items on this list, it is not as technical, but it can provide a good deal of useful information about technological difficulties that may impact local SEO.


The ability of BrightLocal to audit a website’s local citations is one of its most noteworthy features. After that, you may quickly resolve those problems.

13. Whitespark

While Whitespark and BrightLocal are somewhat comparable, Whitespark is far more comprehensive. With the tool’s local citation finder, you can examine your website’s local SEO in greater detail and see how it stacks up against those of your rivals.


That said, Whitespark may also assist you in ascertaining your rivals’ local citations.

Because it effectively ensures that your website is search engine-friendly and free of any technical issues that would prevent search engines from indexing and ranking it in the SERPs, technical SEO is extremely important. For your website to rank higher and be more visible in search engine results, you should use technical SEO tools.

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